Saturday, September 03, 2011

check out my new blog

This site has some great new articles posted, stock tracker and a new video bar widget. Check it out.

Marketing News Articles


Thursday, June 10, 2010

To make your website writing more professional.....

Here is a great free website that can help you write better and cut down on grammar mistakes.

Friday, August 10, 2007

Google Analytics

Hi, just testing out my new template using the awesome google analytics.
Check it out here
  • Google Analytics
  • Have any questions contact me at zlandolt1222 @
    remove spaces please.

    Saturday, March 24, 2007

    5 Essential SEO Techniques

    5 Essential SEO Techniques

    Search Engine Optimization is becoming a more and more complicated area especially with the recent updates and data refresh done on the search engines' index. However, the basic concept for good ranking does not change. The following illustrates five most important SEO techniques as summarized from the Google Webmaster Guidelines that all webmasters should follow.

    The first step into SEO is to create a site that allows the bots from the search engines to crawl. A web page is as good as offline if it does not appear in the search engine's index. It is advised to use clean and static urls for a page rather than lengthy url with complicated parameters.

    It is stated clearly in the Google Webmaster Guidelines that they do not index urls with session ids. In addition, they will not index pages that require user authentication as the bots visit pages like a general user. Search engines also cannot guarantee that they will index all the dynamic urls. Therefore, in order to facilitate the search engines in crawling all the pages, static urls are always preferred.

    The second technique is to create a site that holds unique and fresh content. Search engines like to index fresh content. A frequently updated site will find the bots returning to visit at a shorter interval. Adding unique content regularly will also help other users to find the site more easily as these pages will add on to the respective domain’s search index in the search engine database.

    Third technique is equally important as it ensures that search engines can crawl every page in a site successfully. Having a text link navigation system is highly recommended for SEO purposes as it is almost guaranteed that the bots will visit all the pages via the text links. Avoid using JavaScript and Flash navigation system, as the bots will ignore them. Implement a Google Sitemap is also recommended, as this will help the search engines to find any pages that may be missed during the crawl.

    After implementing a search engine friendly navigation system, the Webmaster should focus on the keywords allocation and place the targeted keywords in appropriate places. Of the entire HTML markup, the most important tags to take note are the title and the headers. It is advised to have a different title for every page and to adopt a proper hierarchy of headers so that search engines know what are the content that the pages are focusing.

    The final step towards a good search engine ranking is to attract organic links. Organic links are natural links from content related pages. Google only takes into account of these natural links when ranking and indexing pages as stated in their guidelines. Although linking from the unrelated pages does not hurt its rankings, they will not help either.

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    Sunday, March 11, 2007

    Understand Backlinks from Search Engines

    Most Search Engine Optimizers understand the importance of the backlinks in order for a website to succeed. Most search engines take into account of the backlinks quality for their ranking algorithm. We will cover the top three search engines (Google, Yahoo and MSN) here and discuss how they treat backlinks from their point of view.

    The most popular search engine, Google, places great emphasis on backlinks. In fact, relevant backlinks is all a website needs to achieve a high ranking in Google result page. Google, however, does not shows all the indexed backlinks when user queries with the link: operator. In addition, Google does not update their backlink index as frequent as their search results.

    It is believed that multiple backlinks from a same domain does not have the stack effect in Google. For example, links from forum signatures and directories will have minimum weigh in Google's ranking algorithm.

    Yahoo, on the other hand, chooses to display all the backlinks to the users. A search with the link: operator often reveals most of a page's backlinks to screen. Although they display most of the backlinks, it does not mean that they value them as much as in Google. Unfortunately, backlinks are not as important as they are in Yahoo than in Google.

    Yahoo has introduced a site explorer interface to aid the webmasters in locating the backlinks and other useful information. Yahoo also provides one of the best API for the web masters' usage.

    MSN also offers to display all the backlinks to the user with the link: operator query. The backlinks update in MSN also seems to be the most updated among all the three search engines. It may seems that MSN focus a lot on backlinks but this is usually not the case. Backlinks are not as important as keyword domain in MSN's point of view.

    In conclusion, Google is the only search engine that put a lot of focus on backlinks in their ranking formula and since they are the most popular search engine, backlinks are important for every website. It is recommended to use Yahoo or MSN to check for backlinks because they show a more complete listing.

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  • Sunday, February 19, 2006

    Here is a good article about marketing :)

    Top Ten Dangers of Marketing AloneCopyright © 2006 Suzanne Falter-Barns
    Ever feel like you're pedaling fast but simply not going anywhere with your marketing? That seems to be a common theme these days, and I know why. Even thought the Net is laden with marketing programs of all kinds, few of them really rise up and truly transform most people's marketing efforts.
    Why? Because even the best material in the world can't overcome some basic problems human foibles ... if you insist on implementing them alone. So that's why even I, seasoned marketing pro, turn to coaches and consultants for help with my own marketing. And it's making a huge difference in my business!
    These are some of the dangers to doing your own marketing ... and some helpful tips at the end.
    1. You have no perspective. You may know your service inside out, but if you're like most of us, you have no idea what the market will respond to. An SEO consultant I worked with recently suggested that my current Get Known Now bonus didn't appeal broadly enough to my market ... so I changed it. I'm already getting a better response.
    2. You don't have a professional overview of the market. Good consultants really know all the markets your product could appeal to. They can suggest some you haven't even thought of, or reveal new ways to reach existing markets, based on their own research.
    3. You're not up on the latest techniques -- or may lack the technical know how to get the job done. You may not even know what you don't know, or where to find the resources that will help you. And yet, better technology and resources can make your business boom!
    4. You won't get out of your comfort zone alone. Once we step out of our comfort zones, real progress can begin to take place. Recently I pushed one of my group coaching clients to really hunker down, get serious, and define what she was all about. She kept insisting there was no market difference for her services ... and then, just when she'd almost given up ... we found the right place to dig to really define her brand. I know she wouldn't have gone there alone.
    5. You may think you can do it, but are secretly intimidated. Along with that comfort zone comes a sense of what we think we can and cannot do. And often we don't even admit to ourselves where we stop. Future success remains a fuzzy, rosy blur. But a good consultant or action group will give you specific steps to break intimidating processes down AND the support to make sure you got the job done. It's certainly OK to be afraid -- if you can push through your resistance.
    6. You don't know which expert or program to listen to. Committing to a program or consultant moves you forward, because it forces you to get out of overwhelm or confusion and take concrete action steps. (And there are a lot of good programs and coaches out there ... so just pick one!)
    7. You lack accountability. The best part of coaching and group programs is that they give you a structure to stick to -- and accountability for your promises. You need to show up and say to another living human being (or several) what you've done and what fell through the cracks. That's powerful medicine for those who are inclined to break promises.
    8. You may lack the discipline to measure and track everything. But when you bring in a consultant or a coaching program, suddenly everything changes. You're suddenly taking your business more seriously, in the detached, professional lens of other business professionals.
    9. Frustration can lead to inertia. We all have the tendency to give up when we experience a setback or a loss. Yet, that's just when we need to hunker down and move forward, because that's when we can find great lessons ahead. (See the comfort zone comments above in point 4.) Supporters who actually care about you and your progress will see to it that you keep moving on.
    10. We naturally want to stay small and hidden. It's in our wiring. And one of my biggest jobs as a coach has been to help people give themselves permission to get out there and be heard. Working with a coach or a group moves you to naturally become big.ger and more visible, in comfort.
    11. We're often afraid to even begin. If you know you have a mission, but you just can't seem to get started, this could be why. A good marketing program or a coach can push you over the hump to the point where you can forge ahead on your own. Think about it -- if you're not going to do this work you're moved to do, who is?
    Download Suzanne's free list of 50 Top Publishing & Media contacts at . Drop by her blog at http://www.painlessselfpromotion/ for almost daily tips on how to get known now … the easy way!

    If you have any questions about this blog email me at zlandolt1222 @ and i will quickly respond.