Saturday, March 24, 2007

5 Essential SEO Techniques

5 Essential SEO Techniques

Search Engine Optimization is becoming a more and more complicated area especially with the recent updates and data refresh done on the search engines' index. However, the basic concept for good ranking does not change. The following illustrates five most important SEO techniques as summarized from the Google Webmaster Guidelines that all webmasters should follow.

The first step into SEO is to create a site that allows the bots from the search engines to crawl. A web page is as good as offline if it does not appear in the search engine's index. It is advised to use clean and static urls for a page rather than lengthy url with complicated parameters.

It is stated clearly in the Google Webmaster Guidelines that they do not index urls with session ids. In addition, they will not index pages that require user authentication as the bots visit pages like a general user. Search engines also cannot guarantee that they will index all the dynamic urls. Therefore, in order to facilitate the search engines in crawling all the pages, static urls are always preferred.

The second technique is to create a site that holds unique and fresh content. Search engines like to index fresh content. A frequently updated site will find the bots returning to visit at a shorter interval. Adding unique content regularly will also help other users to find the site more easily as these pages will add on to the respective domain’s search index in the search engine database.

Third technique is equally important as it ensures that search engines can crawl every page in a site successfully. Having a text link navigation system is highly recommended for SEO purposes as it is almost guaranteed that the bots will visit all the pages via the text links. Avoid using JavaScript and Flash navigation system, as the bots will ignore them. Implement a Google Sitemap is also recommended, as this will help the search engines to find any pages that may be missed during the crawl.

After implementing a search engine friendly navigation system, the Webmaster should focus on the keywords allocation and place the targeted keywords in appropriate places. Of the entire HTML markup, the most important tags to take note are the title and the headers. It is advised to have a different title for every page and to adopt a proper hierarchy of headers so that search engines know what are the content that the pages are focusing.

The final step towards a good search engine ranking is to attract organic links. Organic links are natural links from content related pages. Google only takes into account of these natural links when ranking and indexing pages as stated in their guidelines. Although linking from the unrelated pages does not hurt its rankings, they will not help either.

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    At 2:58 PM, Blogger Mark said...

    I'd just like to add that although search engines love fresh and new content changing too much content all of the sudden in a single action may even lead to your site being penalized by google. I guess google sees this as an attempt to artificially increase ranking of your site even though you just added new content with no intention of implementing any black-hat tactics. I know this may seem starnge but it's just what happened to one of my sites.
    Also think that google likes huge amounts of content too much. What I mean by this is that google prefers sites with a huge number of pages but the problem with this is that a great number of pages doesn't always mean that what's being presented has value. This way google sets back all those sites which may have far less pages but content of which may be far more useful and concise.

    Serious about Internet and money

    At 11:49 AM, Blogger Niaz said...

    If someone follow these steps properly for span of 6-9 months they will be easily in the SERPs for their certain keywords!
    - J.
    Web Marketing

    At 10:20 AM, Blogger datelot said...

    Thanks for sharing useful seo techniques..please share more like this type seo techniques....
    Web Marketing search Engine Optimization * Online Auctions * Online Dating

    At 4:20 AM, Blogger John-The-Dent-Guy said...

    These are good SEO tips. We are really thankful to you blog.We are Best web Development Company in USA, providing best SEO service, website hosting, professional web development, e-commerce solutions, professional template design and display Ad, Banner design with affordable price and quality service.

    At 10:37 PM, Blogger lady said...

    Thanks for sharing these SEO techniques. These tips really great help with us. I'm sure even Internet marketing expert needs to know more about these tips. Keep it up!

    At 3:36 AM, Blogger Loren Hill said...

    You know, the second technique is to create a site that holds unique and fresh content. Search engines like to index fresh content. Don't forget to visit top essay writing.


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