Saturday, March 24, 2007

5 Essential SEO Techniques

5 Essential SEO Techniques

Search Engine Optimization is becoming a more and more complicated area especially with the recent updates and data refresh done on the search engines' index. However, the basic concept for good ranking does not change. The following illustrates five most important SEO techniques as summarized from the Google Webmaster Guidelines that all webmasters should follow.

The first step into SEO is to create a site that allows the bots from the search engines to crawl. A web page is as good as offline if it does not appear in the search engine's index. It is advised to use clean and static urls for a page rather than lengthy url with complicated parameters.

It is stated clearly in the Google Webmaster Guidelines that they do not index urls with session ids. In addition, they will not index pages that require user authentication as the bots visit pages like a general user. Search engines also cannot guarantee that they will index all the dynamic urls. Therefore, in order to facilitate the search engines in crawling all the pages, static urls are always preferred.

The second technique is to create a site that holds unique and fresh content. Search engines like to index fresh content. A frequently updated site will find the bots returning to visit at a shorter interval. Adding unique content regularly will also help other users to find the site more easily as these pages will add on to the respective domain’s search index in the search engine database.

Third technique is equally important as it ensures that search engines can crawl every page in a site successfully. Having a text link navigation system is highly recommended for SEO purposes as it is almost guaranteed that the bots will visit all the pages via the text links. Avoid using JavaScript and Flash navigation system, as the bots will ignore them. Implement a Google Sitemap is also recommended, as this will help the search engines to find any pages that may be missed during the crawl.

After implementing a search engine friendly navigation system, the Webmaster should focus on the keywords allocation and place the targeted keywords in appropriate places. Of the entire HTML markup, the most important tags to take note are the title and the headers. It is advised to have a different title for every page and to adopt a proper hierarchy of headers so that search engines know what are the content that the pages are focusing.

The final step towards a good search engine ranking is to attract organic links. Organic links are natural links from content related pages. Google only takes into account of these natural links when ranking and indexing pages as stated in their guidelines. Although linking from the unrelated pages does not hurt its rankings, they will not help either.

Please link back to if you want to reprint this article in your site
  • Labels:

    Sunday, March 11, 2007

    Understand Backlinks from Search Engines

    Most Search Engine Optimizers understand the importance of the backlinks in order for a website to succeed. Most search engines take into account of the backlinks quality for their ranking algorithm. We will cover the top three search engines (Google, Yahoo and MSN) here and discuss how they treat backlinks from their point of view.

    The most popular search engine, Google, places great emphasis on backlinks. In fact, relevant backlinks is all a website needs to achieve a high ranking in Google result page. Google, however, does not shows all the indexed backlinks when user queries with the link: operator. In addition, Google does not update their backlink index as frequent as their search results.

    It is believed that multiple backlinks from a same domain does not have the stack effect in Google. For example, links from forum signatures and directories will have minimum weigh in Google's ranking algorithm.

    Yahoo, on the other hand, chooses to display all the backlinks to the users. A search with the link: operator often reveals most of a page's backlinks to screen. Although they display most of the backlinks, it does not mean that they value them as much as in Google. Unfortunately, backlinks are not as important as they are in Yahoo than in Google.

    Yahoo has introduced a site explorer interface to aid the webmasters in locating the backlinks and other useful information. Yahoo also provides one of the best API for the web masters' usage.

    MSN also offers to display all the backlinks to the user with the link: operator query. The backlinks update in MSN also seems to be the most updated among all the three search engines. It may seems that MSN focus a lot on backlinks but this is usually not the case. Backlinks are not as important as keyword domain in MSN's point of view.

    In conclusion, Google is the only search engine that put a lot of focus on backlinks in their ranking formula and since they are the most popular search engine, backlinks are important for every website. It is recommended to use Yahoo or MSN to check for backlinks because they show a more complete listing.

    Please link back to if you want to reprint this article in your site